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I am always amazed when I see marketers advertising new products. From products touting various skin creams and anti-aging creams to the latest and greatest weight management program Wholesale College Jerseys From China , the campaigns are larger than life. When will they understand that I want to look good for MY age and not the age I was 20 years ago?


I am not trying to recapture my youth or be razor thin like a model. Today, most products' packaging simply does not identify with whom I am, how I see myself or embody the person I would like to be. Packages with 30-year-old models try to convince me that if I use their cream the reflection in my mirror will roll back 20 years. Get real Wholesale College Jerseys China , as if this would compel me to purchase this product.


I'm sure that out there somewhere is that perfect "niche" to which they are marketing AND selling. The question in my mind is who in the world is this? It certainly doesn't relate to me - an over 50 female who represents 50% of the world's population that is soon to be the largest demographic marketing segment. This market also has the money to spend and is willing to spend it for the right products.


Just who is it I represent? Women over 50 years of age are an underserved, unknown, and obviously underrated segment of the purchasing population. When was the last time an advertisement truly captured that demographic segment with compelling graphics and images it can relate too?


Marketers just don't get it. A daily dose of TV advertising will convince you that you are fat (seriously) Wholesale College Jerseys , your skin is wrinkled, you have yellow teeth, and you need a push-up bra. Where is the reality in that? I've been there and loved every minute of it Wholesale Throwback Jerseys , but now I am at an age in my life when much of that "hype" really doesn't matter to me. I am comfortable with who I am. I don't think I am fat, my laugh lines show character, my teeth shine when I smile and just give me a comfortable bra!


Recent ads from Dove and Nike are coming close to getting the marketing message about 50+ women. I loved the thunder thighs and big butts connotations because they are getting closer to our reality. The truth is the images and marketing messages on most packaged products fall short of attracting the female +50 market's attention. The packages don't drive the market to connect with the product and compel them to buy it.


I'm ready to spend money Wholesale Custom Jerseys , so where are the products that I crave? I can't buy clothes without looking like Little Bo Peep or worse, Cher. I can't buy cosmetics without outlandish colors. I don't want to be reminded every five seconds that I'm not the slim 25 year old I used to be. It is as if they think we are no longer attractive since we have passed the big 50.


I don't need a push up bra. I need things that make me feel good, applaud me for my success in life Wholesale Authentic Jerseys , and keep me grounded to the fact that I'm not old, senior, golden Wholesale Jerseys Online , aged or any other similar nomenclature. I'm at the half way point in my life with lots of dynamic years left.


Give me products that support that vision. Put them in packages that I can read the type and actually open without assistance and you got me hooked. So get real marketers. I have money to spend. Create something that resonates with me that and I will buy it.

There are a number of services and programs that have been made available for persons with disabilities. They are aimed at assisting these persons as well as their care givers to cope with the additional expenses they encounter to enable them to participate fully in a society. In Canada for example, there is the disability tax credit Canada to assist this groups of persons.


This refers to some credits and also deductions that are made for the people who live with the disabilities and the people who also offer them a caring hand daily. For the disabled person to enjoy this service, they have to be eligible for it. If you are disabled then you should apply for it as qualifying for it leads to other doors of opportunities opening up for you in other similar programs.


It is non-refundable and it was started in order to minimize the amount in income tax paid by disabled people. There is also a supplement put in place for the children that are less than 18 years old. In order to apply for this credit Wholesale Jerseys From China , you have to go to a medical doctor who will fill out your T2201 tax form, DTC certificate before you can forward them to CRA to get approval.


The persons who are eligible for this program are those who have physical or mental impairment which affects their daily activities that enable them to earn a living. This impairment should have persisted or is expected to last for a period of 12 continuous months. It is advisable to apply for it even if you have doubts that you would be eligible for it as there is harm.


If you have been dealing with your disabilities for a long time, it is possible to have your tax returns assessed afresh over the last 10 years. Children who suffer from conditions such as epilepsy Wholesale Jerseys China , bi-polar disorder, Aspergers Syndrome and other similar conditions are also eligible for this program. Children who also suffer from learning disabilities can also get this amount.


If you are a caregiver, then you also qualify to receive some reprieve so as to less your expenses that you face when taking care of the disabled person. You will be getting this amount as a form of relief for your work and lessen your stress. It was formulated in order to ensure that caregivers are also well appreciated for their efforts.


Recently Wholesale Jerseys , there have been calls for this DTC process to be changed as some people claim that it is very complex as it is now. Most disabled people claim that they are expected to give out large sums of money before they are able to access these funds. There are instances where people who have lower incomes avoid applying for it although they are eligible thinking that it does not help them which is wrong.