It's a sunny morning and you're sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind Wholesale NFL Shirts , even if you say so yourself, today at least, life is sweet.
You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. As if from nowhere there is now an impeccably dressed stranger sitting in the chair opposite. Sure you're surprised; you didn't hear anyone knock and just as you are about to say something he begins in a calm and measured voice.
'Here's the deal'
'I am going to advertise your product on a billboard at the busiest junctions in every city of the world.'
'I will tell you how many people see this advertisement and I will tell you their age, nationality and gender.'
'I will tell you what they think of your product and in many cases I will give you their contact details. While they are reading the billboard I will make it possible for them to view your website and, if they feel the urge Wholesale NFL Jerseys , make a purchase.'
'I will have all this ready in two days and it will cost you less than a small advertisement in your typical trade journal.'
He pauses. 'Interested?'
Now you might think that such an offer was too good to be true, you might think that you are going to wake up soon or maybe that it really is time to get a lock on that office door.
But let's just take a minute. If you are still reading this I am that man who has come from nowhere and offered you a deal.
The advertising site is on the Internet and the billboard I'm offering is the humble online survey.
Stop for one moment and start to associate an online survey not with 'market research' but with 'marketing'. Not any type of marketing but 'Marketing' with a capital 'M' and in flashing neon lights. Marketing that is quick, direct, effective and low cost.
Publish an online survey and advertise it on a website, or via email Wholesale Hats , and like a billboard by the side of a major road junction, your message will appear in front of people. But unlike a billboard where the number of people that see an advert has to be estimated (based on an arbitrary percentage of total volume of traffic), the online survey records the number of times a survey is started.
Surveys can ask demographic questions such as gender, age and nationality and in doing so you are obtaining metrics about the effectiveness of your promotion and are interacting with the respondent on a one-on-one level.
Unlike billboards where the message is often subliminal, or maybe just trying to achieve brand awareness Wholesale Hoodies , with online surveys you have the opportunity to connect with the public to find out what they really think about your product, how it relates to them, how it is perceived.
Using a website like it takes only minutes and hours to create a survey and using the power of the Internet an online survey can reach hundreds of thousands of people on a daily basis.
Throw in a prize as an incentive for people to complete the survey, maybe some Pay Per Click advertising to capture an even wider, or more focused audience and you are still talking low cost effective marketing.
'So tell me. Do we have a deal?'
Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create Wholesale Shirts , design and publish online surveys. For more information please visit The Hero's Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. Understanding this template is a priority for story or screenwriters.
The Hero's Journey:
? Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.
? Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.
? Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.
The Hero's Journey is also a study of repeating patterns in successful stories and screenplays. It is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.
Consider this:
? Titanic (1997) grossed over $600 Wholesale Jerseys ,000,000 ? uses the Hero's Journey as a template.
? Star Wars (1977) grossed over $460,000,000 - uses the Hero's Journey as a template.
? Shrek 2 (2004) grossed over $436,000 Cheap NFL Hats Free Shipping ,000 - uses the Hero's Journey as a template.
? ET (1982) grossed over $434,000,000 - uses the Hero's Journey as a template.
? Spiderman (2002) grossed over $432,000,000 - uses the Hero's Journey as a template.
? Out of Africa (1985) Cheap NFL Hoodies Free Shipping , Terms of Endearment (1983), Dances with Wolves (1990), Gladiator (2000) ? All Academy Award Winners Best Film are based on the Hero's Journey.
? Anti-hero stories (Raging Bull (1980), Goodfellas (1990) etc are all based on the Hero's Journey).
Belly of the Whale
One critical element of the Hero's Journey is the stage of the Physical Separation (Belly of the Whale). During this stage, it is not uncommon for the physical features or physical body of the hero to be altered or damaged in some way:
a) In The Godfather (1972) Cheap NFL Jerseys Free Shipping , Captain McCluskey punches and deforms Michael Corleone's face. The gradual transformation of his face is symbolic of his transformation from innocent to Mafia Don.
b) In Silence of the Lambs (1991), Clarice enters the garage from beneath the stuck door and injures herself.
c) In Lord of War (2005), Yuri is shot by the drug dealer for resisting the acceptance of cocaine as payment for the arms.